Top 8 Tips to Master LinkedIn’s new profile enhancement feature called Cover Story

LinkedIn is pioneering the era of sharing our story with our professional ecosystems by releasing a set of cutting-edge new profile features. One of the standout features is called “Cover Story,” where you can record a “hello” video as part of your profile photo frame. According to LinkedIn’s Tomer Cohen “The most interesting part of every professional journey is the story behind it. No two professionals are the same: your career paths, skills, dreams, and aspirations are unique. Sharing your professional journey in an authentic and engaging way is the starting point for connecting with the communities that matter most to you.” 

Get the full article: Bring Your Professional Story to Life on LinkedIn | Official LinkedIn Blog (Bing, March 30, 2021,,

As AppleOne Hiring Advisors, we are both career experts and LinkedIn evangelists. Here are our top eight tips for a compelling Cover Story:

  • Short Duration is best (between 15-20 seconds).
  • The camera angle should be front and center and as close up as possible.
  • Lighting should be even on the front of your face.  Illumination devices or standing in front of a window can help.
  • Hair should not be covering your eyes – make eye contact.
  • Skin quality can be enhanced with facial powder and lip balm for the lips. 
  • Dress to match the norm of the position you are seeking with clean and unwrinkled clothes. If you are uncertain of the norm, it may help to look up people in that profession and check out their profile photo or cover story. 
  • Content should be straightforward about what your professional focus is but also allow for some personal insights such as hobbies or passions.
  • Practice: it’s not about being a movie star; it’s about being yourself.  Practice good posture and poise so that the viewer can focus on what you have to say.

What to say:

Job Seeker: your name, profession, and/or what you are looking for, bring yourself to life by sharing something personal and professionally appropriate that shows how you can align to the team dynamics and culture of a prospective employer.

Employer: your name, role, type of talent you are hiring, and/or why someone wants to work with you and your team.

Once you add your Cover Story, an orange ring will appear around your profile photo, and a preview of your video will auto-play silently within your photo frame. Captioning capabilities are coming soon. 

We’d love to talk more about career search advice by reaching out to the AppleOne team nearest you. Find us using our branch locator:

Cutting-Edge Jobs That Don’t Require A Four-Year Degree

As new technology revolutionizes the world around us, there is an increased need for skilled workers to build, maintain, and operate these cutting-edge products. While popular culture may associate these jobs with higher education, particularly advanced university degrees, a wide range of these careers are available for those without a traditional four-year education. For these jobs, training and certification can occur outside the classroom, with on-the-job training and apprenticeships helping to get workers quickly up to speed.

Here are four examples of cutting-edge new jobs that don’t require a four-year degree.

Wind Turbine Technician

The U.S. may currently be the largest oil producer globally, but the landscape of energy production is rapidly changing.1 A large portion of renewable energy production lies in wind turbines. In fact, wind turbine technician is the fastest-growing occupation in the entire United States, with a projected 61 percent increase between 2019 and 2029.2 These skilled technicians are responsible for installing, maintaining, and repairing wind turbines. Using their technological and scientific knowledge, wind turbine technicians inspect the integrity of turbine towers, test and repair the complex systems that drive turbine functions, and collect data for analysis.

Most wind turbine technicians, also known as windtechs, attend community college or technical school to get certified in wind technology, but an associate degree is also an option.2 Windtechs develop a background in safety and first aid training, electrical and hydraulic maintenance, mechanical systems, and computer technology. Workers also generally go through on-job training or internships with wind turbine servicing contractors.

Solar Photovoltaic Installer

Wind isn’t the only sector revolutionizing energy, and the importance of solar is reflected in the field’s job numbers. Like wind turbine technicians, solar photovoltaic (PV) installers are seeing huge job growth, with an estimated 51 percent increase between 2019 and 2029.3 PV installers assemble and maintain rooftop solar panels. Duties typically include planning photovoltaic system configurations, measuring and assembling panel support structures, testing assembled solar panel systems, and performing maintenance.

Generally, PV installers only need a high school diploma, but some may also complete courses at community colleges or technical schools concerning safety, photovoltaic technology, and system design.3 Jobseekers who already have construction experience can even enter the field through online training. PV installers then go through training on the job to gain hands-on experience. U.S. military veterans can join the field through the Department of Energy’s Solar Ready Vets program, which offers veterans training relevant to the solar photovoltaic industry.3

Industrial Machinery Mechanics, Machinery Maintenance Workers, and Millwrights

Another sector seeing significant job growth is industrial machinery, specifically mechanics, maintenance workers, and millwrights. Over the next decade, these positions are expected to grow about 10 percent faster than average and add a whopping 70,100 new jobs.4

Industrial machinery mechanics, sometimes called maintenance machinists, ensure that all machinery is functioning correctly by identifying and fixing problems. This job requires advanced computer technology skills, as computer systems increasingly operate industrial machinery. These machinists may also identify issues through computerized diagnostics and analysis. They must then disassemble and repair machinery before testing it. This hands-on job requires physical skills, such as welding, alongside computer know-how.

On the other hand, machinery maintenance workers focus on more basic maintenance, such as cleaning and lubricating equipment and checking performance, as well as performing minor repairs. Finally, millwrights are responsible for installing, maintaining, and disassembling industrial machines, which can take several weeks. They may also replace defective or damaged equipment parts. Like industrial machinery mechanics, millwrights may require welding skills and rely on operating large machinery such as cranes for large projects.

These careers require a high school diploma alongside technical training after high school. Most millwrights must also complete an apprenticeship.4

Medical Equipment Repairer

A more niche field that may interest workers without a four-year degree is medical equipment repair. This field is projected to grow five percent in the next decade, faster than average, adding about 3000 new jobs.6 Also known as biomedical equipment technicians (BMETs), these repair workers install, repair, and test a wide variety of medical equipment. Such machinery includes defibrillators, ventilators, anesthesia machines, and medical imaging equipment like x-ray and CAT scanners.

Like most other technicians, medical equipment repairers rely on tools like screwdrivers, soldering irons, and wrenches, as well as electronic tools like multimeters and computers. This career requires computer skills to use test equipment software that calibrates machinery.6

Most medical equipment repairers have an associates degree in biomedical equipment technology or engineering; however, those specializing in simpler equipment such as hospital beds or wheelchairs may only require on-the-job training.6

With new technologies reshaping our world, companies are looking to fill exciting new positions with skilled workers. Whether you are just out of school or looking to make a career change, there are countless opportunities to excel in these fields.

Are you a job seeker looking to take the next step in your career, or an employer seeking employees to fill new opportunities? AppleOne can help. Visit our website at







Five Tips for a Successful Virtual Interview

Virtual interviews are the new normal, and it looks like they are here to stay. According to a Gartner survey, 86 percent of organizations have conducted video interviews during the COVID-19 pandemic. Pair this with a LinkedIn study showing that 71 percent of companies will continue this practice post-COVID-19, and it becomes apparent that job seekers should expect a majority of their interviews to take place virtually.

While they aren’t exactly a new phenomenon, many job seekers don’t feel comfortable interviewing via webcam. Here are five tips that will help you master your virtual interview:

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The Reality of Automation and the Future of Work

The threat of automation is not a new thing, nor are the worries that come with it. In the early 19th century, textile artisans in the Luddite movement fought automation for fear of losing their jobs and livelihood. They worried that newly developed automation (think basic machinery) would leave them jobless. While it’s true that changes did occur, by the time the 20th century came along, employment-to-population ratios rose despite these technological advances. The workforce generally is good at adapting to new technology, and while automation will continue to take over new tasks as it evolves, humans don’t have as much to worry about as they may think. As a job seeker, here are three things to know about automation: 

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Free Online Courses That Can Help You Boost Your Resume

You don’t have to spend thousands of dollars to give your career a boost. Many top universities and educational platforms share invaluable resources for free. You can learn anything – from architecture to software development – from the world’s top professors without paying a penny.

Below are examples of courses from schools we thought you’d be interested in viewing:

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Going Virtual: Job-Seeking in a Socially-Distanced World

As effects of the COVID-19 pandemic ripple through the economy, both recent graduates and seasoned professionals are searching for opportunities to advance their careers. Current social distancing measures are limiting face-to-face contact, but how will going virtual change employment prospects both during and after the pandemic? Will business continue to utilize virtual recruiting methods to reach more candidates and cut costs? Most importantly, what does the online recruitment revolution mean for you? Despite the uncertainty, there’s good news for candidates and companies alike. In the future, virtual platforms and progress in AI will help connect savvy candidates to recruiters—regardless of how physically distant they may be.

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Three Tips for Handling Meeting Fatigue

Like many things in business, COVID-19 has changed how we conduct meetings. Not only has there been a change to where we have our meetings (goodbye meeting rooms, hello Zoom, Webex, and GoToMeeting), but also the amount we meet. No, it’s not your imagination, you have been in a lot more meetings the last few months. Studies have shown an 40% increase in internal team meetings since April. Meeting fatigue is becoming very real, and with more on the horizon, it is time to take action. Here are three tips that will help you improve your overall experience:

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Pride 2020: The Parades are Virtual, But the Spirit is Real!

June is Pride Month, and like everything else in the age of COVID-19, we are celebrating a little differently than we usually do. Instead of attending a parade, or enjoying a festival with several thousand of your closest friends, celebrations this year have been postponed or moved to the virtual realm. Just three months ago, the idea that we would be watching a screen instead of being in a sea of revelers was unthinkable, but this is the reality we all live in. Yet, even with the limitations, Pride Month 2020 is more welcome, and relevant, than it has ever been before.

Continue reading “Pride 2020: The Parades are Virtual, But the Spirit is Real!”

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