Employer Branding—Why It’s Important and Where to Start

Branding is sometimes difficult to conceptualize. For many business leaders, branding often seems like adaunting, abstract function that controls what the world thinks about their companies. If it’s hard to master one brand identity, you may be questioning, “Why should I put effort towards an additional brand identity?” The answer is simple: in 2021, when competition for talent is at an all-time high, you need to take the next step to differentiate your company from competitors.

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How to Be an Ally to LGTBQAI+ Co-workers

LGBTQAI+ activists have made significant progress in the fight for workplace equality. After the Supreme Court’s ruling in Bostock vs. Clayton County, it became illegal to fire someone for their sexual orientation or gender identity in the United States. Despite these legal protections, members of the community may still encounter prejudice in the professional world, and it’s up to everyone to create a more inclusive environment. A vital aspect of supporting LGBTQAI+ rights in the workplace requires straight, cisgender co-workers to do more than not discriminate but stand as faithful allies in the fight for progress. Everyone benefits when those who are not a part of the LGBTQAI+ community demonstrate their commitment to inclusivity and allyship. Here are five key steps to deepening your understanding of LGBTQAI+ issues and showing your commitment to inclusion as an ally.

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The Future of Staffing: Robotic Process Automation

The numbers don’t lie. Robotic process automation (RPA) is transforming recruitment process outsourcing (RPO) and the entire staffing industry. According to Staffing Industry Analysts research, the impact of the COVID-19 pandemic has accelerated the adoption of RPA to support remote work. 2020 represented the first year where RPO organizations adopted RPA at scale.1 So, what does this wide-scale adoption mean for staffing? These technologies have massive implications for recruitment processes. From automated candidate matching to programmatic advertising, RPA will continue to reshape staffing and organizations. Those that fail to adapt, run the risk of falling behind the competitive curve.

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Top 8 Tips to Master LinkedIn’s new profile enhancement feature called Cover Story

LinkedIn is pioneering the era of sharing our story with our professional ecosystems by releasing a set of cutting-edge new profile features. One of the standout features is called “Cover Story,” where you can record a “hello” video as part of your profile photo frame. According to LinkedIn’s Tomer Cohen “The most interesting part of every professional journey is the story behind it. No two professionals are the same: your career paths, skills, dreams, and aspirations are unique. Sharing your professional journey in an authentic and engaging way is the starting point for connecting with the communities that matter most to you.” 

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Cutting-Edge Jobs That Don’t Require A Four-Year Degree

As new technology revolutionizes the world around us, there is an increased need for skilled workers to build, maintain, and operate these cutting-edge products. While popular culture may associate these jobs with higher education, particularly advanced university degrees, a wide range of these careers are available for those without a traditional four-year education. For these jobs, training and certification can occur outside the classroom, with on-the-job training and apprenticeships helping to get workers quickly up to speed.

Here are four examples of cutting-edge new jobs that don’t require a four-year degree.

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Five Tips for a Successful Virtual Interview

Virtual interviews are the new normal, and it looks like they are here to stay. According to a Gartner survey, 86 percent of organizations have conducted video interviews during the COVID-19 pandemic. Pair this with a LinkedIn study showing that 71 percent of companies will continue this practice post-COVID-19, and it becomes apparent that job seekers should expect a majority of their interviews to take place virtually.

While they aren’t exactly a new phenomenon, many job seekers don’t feel comfortable interviewing via webcam. Here are five tips that will help you master your virtual interview:

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The Reality of Automation and the Future of Work

The threat of automation is not a new thing, nor are the worries that come with it. In the early 19th century, textile artisans in the Luddite movement fought automation for fear of losing their jobs and livelihood. They worried that newly developed automation (think basic machinery) would leave them jobless. While it’s true that changes did occur, by the time the 20th century came along, employment-to-population ratios rose despite these technological advances. The workforce generally is good at adapting to new technology, and while automation will continue to take over new tasks as it evolves, humans don’t have as much to worry about as they may think. As a job seeker, here are three things to know about automation: 

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Free Online Courses That Can Help You Boost Your Resume

You don’t have to spend thousands of dollars to give your career a boost. Many top universities and educational platforms share invaluable resources for free. You can learn anything – from architecture to software development – from the world’s top professors without paying a penny.

Below are examples of courses from schools we thought you’d be interested in viewing:

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