Top 8 Tips to Master LinkedIn’s new profile enhancement feature called Cover Story

LinkedIn is pioneering the era of sharing our story with our professional ecosystems by releasing a set of cutting-edge new profile features. One of the standout features is called “Cover Story,” where you can record a “hello” video as part of your profile photo frame. According to LinkedIn’s Tomer Cohen “The most interesting part of every professional journey is the story behind it. No two professionals are the same: your career paths, skills, dreams, and aspirations are unique. Sharing your professional journey in an authentic and engaging way is the starting point for connecting with the communities that matter most to you.” 

Get the full article: Bring Your Professional Story to Life on LinkedIn | Official LinkedIn Blog (Bing, March 30, 2021,  blog.linkedin.com/2021/march/30/-bring-your-professional-story-to-life-on-linkedin),

As AppleOne Hiring Advisors, we are both career experts and LinkedIn evangelists. Here are our top eight tips for a compelling Cover Story:

  • Short Duration is best (between 15-20 seconds).
  • The camera angle should be front and center and as close up as possible.
  • Lighting should be even on the front of your face.  Illumination devices or standing in front of a window can help.
  • Hair should not be covering your eyes – make eye contact.
  • Skin quality can be enhanced with facial powder and lip balm for the lips. 
  • Dress to match the norm of the position you are seeking with clean and unwrinkled clothes. If you are uncertain of the norm, it may help to look up people in that profession and check out their profile photo or cover story. 
  • Content should be straightforward about what your professional focus is but also allow for some personal insights such as hobbies or passions.
  • Practice: it’s not about being a movie star; it’s about being yourself.  Practice good posture and poise so that the viewer can focus on what you have to say.

What to say:

Job Seeker: your name, profession, and/or what you are looking for, bring yourself to life by sharing something personal and professionally appropriate that shows how you can align to the team dynamics and culture of a prospective employer.

Employer: your name, role, type of talent you are hiring, and/or why someone wants to work with you and your team.

Once you add your Cover Story, an orange ring will appear around your profile photo, and a preview of your video will auto-play silently within your photo frame. Captioning capabilities are coming soon. 

We’d love to talk more about career search advice by reaching out to the AppleOne team nearest you. Find us using our branch locator: http://www.appleone.com//localoffice.aspx

Are You Prepared to Hire in Just 10 Days?

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AppleOne Employment Services released its annual hiring and salary guide, the SCALE, today. This year, 31% of employers told AppleOne that unfilled positions cost them more than $500 per day. On top of that, employers find that top candidates are off the market within 10 days. This puts tremendous pressure on employers to speed up their hiring processes, and now more than ever, speed wins the hiring game.

Continue reading “Are You Prepared to Hire in Just 10 Days?”

Hire Heroes to Combat Talent Shortage

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Candidate scarcity is becoming an increasingly common challenge due to record unemployment lows. In addition to making changes in how they hire, many smart Hiring Managers are realizing the value of transferable skills – and that veterans, an often-overlooked group when it comes to stellar employees, have them in spades. In addition to possessing great technical skills, veterans also have many sought-after competencies that we look for in job candidates. Thanks to their prior military training and career, they have polished their skills in leadership, teamwork, critical thinking and problem-solving to a fine shine – not to mention their training on how to work under pressure was a bit more rigorous than many of their civilian counterparts. And that’s just a few of their many marketable strengths. Here are a few more:

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OHUB Announces Historic Partnership With The ActOne Group To Increase The Diversity Of The STEM Workforce

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LOS ANGELES, CA (September 21, 2018): Today, Opportunity Hub (OHUB) and ActOne Group announced a new partnership to diversify the STEM workforce. OHUB is advancing its mission to ensure everyone has access to STEM jobs by joining forces with the ActOne Group, a global employment and workforce management company founded by Janice Bryant Howroyd. Howroyd is the first African American woman to build and run a $1 billion business, which includes AllSTEM, a staffing company focused on placing talent with the STEM related skills OHUB helps members develop.

Continue reading “OHUB Announces Historic Partnership With The ActOne Group To Increase The Diversity Of The STEM Workforce”

Tiebreaker: How to Decide When You Have Selected Your Top Potential Hires

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You’ve done all the right things: wrote a comprehensive job description, reviewed countless resumes, met and interviewed several hopefuls. Now your hard work has paid off and you are down to two (or three) top candidate picks. When faced with several viable candidates, how do you decide? Here are some desirable employee traits you can use to determine who would not just be a good hire, but a great addition to your team:

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Why Smart Employers are Hiring on Potential, Not Experience

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While it’s most employers’ go-to measuring stick, past performance is not a guarantee for future success. Combined with today’s low unemployment rate, many hiring managers are realizing that focusing on experience and even education often leaves them with slim and costly pickings. To address this, many have explored evaluating for potential as a hiring tactic. Here are five reasons why hiring for potential and not experience is an increasingly smart strategy:

Continue reading “Why Smart Employers are Hiring on Potential, Not Experience”

So You Want to Hire an Intern? Strategies for a Successful Internship Program

 

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Smart companies know that the benefits of hiring an intern go far beyond having someone to do coffee runs for the department. Interns can be field-tested potential hires who already know your culture, and will require minimal on-boarding and training. If well-chosen and mentored, they can be excellent investments towards your company’s growth and succession planning. In addition, happy interns are great ambassadors. They can help you attract and build a robust candidate pool – a great benefit particularly when the talent market is tight. Here are several best practices to successfully attract, nurture and manage interns so everyone gets the best out of the internship: Continue reading “So You Want to Hire an Intern? Strategies for a Successful Internship Program”

Three Strategic Salary Negotiation Tips for Successful Hiring

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With unemployment down and candidate scarcity increasingly becoming a real challenge, employers have identified hiring as a top workforce priority they need to solve for growth. One key aspect of hiring is salary negotiation. While successful salary negotiation has the immediate benefit of helping you secure the applicant you wish to hire long-term, it can also impact employee engagement and even retention. Here’s how you can get your money’s worth while making a worthwhile offer to prospective hires:

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