Top 8 Tips to Master LinkedIn’s new profile enhancement feature called Cover Story

LinkedIn is pioneering the era of sharing our story with our professional ecosystems by releasing a set of cutting-edge new profile features. One of the standout features is called “Cover Story,” where you can record a “hello” video as part of your profile photo frame. According to LinkedIn’s Tomer Cohen “The most interesting part of every professional journey is the story behind it. No two professionals are the same: your career paths, skills, dreams, and aspirations are unique. Sharing your professional journey in an authentic and engaging way is the starting point for connecting with the communities that matter most to you.” 

Get the full article: Bring Your Professional Story to Life on LinkedIn | Official LinkedIn Blog (Bing, March 30, 2021,,

As AppleOne Hiring Advisors, we are both career experts and LinkedIn evangelists. Here are our top eight tips for a compelling Cover Story:

  • Short Duration is best (between 15-20 seconds).
  • The camera angle should be front and center and as close up as possible.
  • Lighting should be even on the front of your face.  Illumination devices or standing in front of a window can help.
  • Hair should not be covering your eyes – make eye contact.
  • Skin quality can be enhanced with facial powder and lip balm for the lips. 
  • Dress to match the norm of the position you are seeking with clean and unwrinkled clothes. If you are uncertain of the norm, it may help to look up people in that profession and check out their profile photo or cover story. 
  • Content should be straightforward about what your professional focus is but also allow for some personal insights such as hobbies or passions.
  • Practice: it’s not about being a movie star; it’s about being yourself.  Practice good posture and poise so that the viewer can focus on what you have to say.

What to say:

Job Seeker: your name, profession, and/or what you are looking for, bring yourself to life by sharing something personal and professionally appropriate that shows how you can align to the team dynamics and culture of a prospective employer.

Employer: your name, role, type of talent you are hiring, and/or why someone wants to work with you and your team.

Once you add your Cover Story, an orange ring will appear around your profile photo, and a preview of your video will auto-play silently within your photo frame. Captioning capabilities are coming soon. 

We’d love to talk more about career search advice by reaching out to the AppleOne team nearest you. Find us using our branch locator:

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