Attract the Best Candidates: Market Your Opportunity to Beat the Competition

Our clients have shared that a part of their plan to sustain during the recession had been to downsize. And that now they are working towards growth as a strategy. Because productivity is maxed out, they need to hire highly productive key talent. Unfortunately their competitors have the same plan to hire the same great person, which means that anyone who is good at what they do is getting hired quicker than ever before.

Amidst a talent shortage and a skills gap, 98% of employers surveyed said their unfilled job openings are causing a tangible negative impact.

These factors have led to a competitive hiring environment, where employers realize they have to market themselves to attract qualified talent over their competitors and hire faster than ever before. The first step in marketing yourself is to create a marketing plan about your great opportunity that answers the candidate’s main question: What’s in it for me (WIFM).

This marketing plan is often called an Employer Value Proposition.



What’s In It for Me?

Match your opportunity
to what employees want

Sample Job Marketing Statements:Describe the opportunity match in an appealing way  


Defined Career Path. Million Dollar Investment in Talent Development


We are committed to promoting from within. From day one we will work with you to establish a clearly defined career path, we have invested millions in developing the talent of our employees to help them achieve their full potential.


Better Work/Life Balance

Flexible Scheduling


We want our employees to have rewarding professional lives, but we want them to have rewarding personal lives as well. Our flexible scheduling will give you the power to bring balance to your life. 


More Earning Potential

MBO Bonuses


Our bonus system will give you specific
goals and objectives you can meet to
increase your earnings.


Increased Prestige

Best in Class

Product Line


As a leading provider of household and kitchen tools our products are household names,. You will be working on the most popular kitchen product of the past five years.


Better Leadership


Top-Rated Manager


You will be working under a manager whose team is consistently recognized as one of the top teams in the company. They have 26 top contributor awards between them. One of our most recognized employees says her successes are in large part due to this manager’s mentorship and coaching.



The full version of the SCALE provides specific examples of what employees would want that you can offer to further strengthen your Employer Value Proposition. A worksheet is also provided on the SCALE hard copy to help you effectively and competitively position your opportunity and what your company has to successfully attract potential hires. Click here to request your copy:


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