Using the Science of Persuasion To Grow Your Business and Career

Every day we face the challenge of persuading others to do what we want – whether in business, job or personal situations. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.

In this engaging video by Dr. Robert Cialdini and Steve Martin from Influence at Work, you will learn the top secrets from Science of Persuasion that include validated statistics from various scientific studies.  As you watch the video, think about how to apply these different persuasive techniques to use for your business and career.  Using their secrets in an ethical manner will definitely make an impact on your business.

The six persuasive secret shortcuts and their key takeaways are:

Persuasive Secret

Key Takeaway

1.       Reciprocity

Make it personalized and unexpected

2.       Scarcity

Point out what is unique about your offering and what they could lose if they don’t quickly

3.       Authority

Gain authority from an expert introduction, even if it’s from someone on your own team

4.       Consistency

Look for and ask for small voluntary, active and public commitments which will make it easier to get larger commitments

5.       Liking

People like people who are similar to them, paying genuine compliments makes people like you more, and cooperating towards mutual goals

6.       Consensus

Point to what others are doing, especially someone who is like them

You can watch the entire 11-minute video below and it is also available at this link.

Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller Yes! 50 Scientifically Proven Ways to be Persuasive.


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